Amazon is already huge, not only with the amount of products available through it, but with the amount of customers who choose the online shopping experience over traditional retail outlets. With the introduction of TextBuyIt, Amazon.com is about to become even more of a player in the retail sector.
TextBuyIt is a new way of shopping on Amazon.com, and as the name suggests, makes the process as simple as sending an SMS text message… sort of.
According to Techcrunch, to use the service, you simply text the name of a product, a description of a product, or its UPC/ISBN number to Amazon on 262966. You will then get a text back with the first two results of the search, with pricing and availability details.
To then purchase the item you want, you then text back 1 or 2, which will then be answered with a request for your email address and zip code.
You will then be called, and an automated checkout procedure will complete the order, and send you a confirmation text and email. And all of this for free.
Howard Gefen, Director of Amazon Mobile Payments announced the service by saying:
“With today’s launch of TextBuyIt, any Amazon.com customer can now use any mobile device to shop and buy from Amazon.com, at anytime, anywhere they are,”
“With TextBuyIt, if you’re walking out of a concert and want to buy a CD from the artist you just saw, or if you’re at dinner and a friend tells you about a great book you should read, all you have to do is get out your mobile device, send a text message to Amazon, reply to the response, confirm your order, and your item will be on its way,”
“It’s incredibly simple and convenient.”
This is ingenious on Amazon’s part, as not only will it increase sales, by people who are on the move, or not able to access a computer still being able to order, but by making people wait until they get home if they know that they can get a product cheaper on Amazon.
If you are out shopping and see an item that you want to buy, and think is a good price, you can check how good a deal it actually is by sending a simple text message.
I can see retail outlets hating this though, as they’ve already seen sales be reduced by the popularity of online shopping over the last few years, and this won’t help that situation at all.