A new company is doing for baby toys what Netflix did for movies.  Babyplays allows you to pick and choose from several plans that lets you get up to 10 toys per month and works exactly like Netflix.

Sign up for the plan you want, add toys to your basket and they will arrive to your doorstep in a few days complete with prepaid UPS shipping labels for when you are ready to send them back.

The idea behind the service is that children get bored of new toys quickly so this will allow parents to swap out "old" toys for new "toys"
quickly.  However, if your child becomes attached to a toy and cannot do without, you will have the option to purchase the toy at 20% off its retail price from your account and since it’s already in your possession you don’t need to wait for shipping.

Any toy currenty being "rented" to you from Babyplays can be purchased.  Once your child gets bored of a toy or toys, send them back and Babyplays will ship out additional toys on your list.

There are provisions for dealing with broken toys and for those worried about germs, there’s no need to,

"BabyPlays takes the health and safety of your children very seriously. BabyPlays Toys are sanitized using a 100% All Natural, Organic cleaning product that is approved by the FDA."

Plans are as follows,

"Plan: Silver
Description: 4 Toys per month
Commitment Length: 3 Months
Rate: $36.99

Plan: Gold
Description: 6 Toys per month
Commitment Length: 3 Months
Rate: $47.99

Plan: Gold Plus
Description: 6 Toys per month
Commitment Length: 12 Months
Rate: $42.99

Plan: Platinum – Best Value
Description: 10 Toys per month
Commitment Length: 3 Months
Rate: $64.99"

As you can see there is something for everyone.  Additional information can be found at the Babyplays FAQ or you may be ready to sign up.

Related:

Entry was posted on Sunday, April 6th, 2008 at 6:23 pm under Internet, Uncategorized, Web2.0.

Read more entries by Jonathan Schlaffer.
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