Sony expects 50% Blu-Ray market share split with DVD by end of year
By Jonathan Schlaffer
Sony will have the world its way and no other. In its way Blu-Ray will have a 50% market share by the end of the year split evenly with DVD. It may be possible because Sony currently has a 20% Blu-Ray market share. Face it, HD-DVD camp, you’re no longer worth reporting on.
According to Cnet, Sony will offer Blu-Ray devices in a "wide range of products" which will increase its current global market share from 20% to 50% by the end of 2008.
The increase may be led by Sony HDTVs with integrated Blu-Ray recording capabilities but presently and for the foreseeable future it has relied on the PS3 to push along Blu-Ray sales.
Additional Blu-Ray sales could accounted for by drives in laptop and desktop computers; we’re all hoping that Apple will get in the game, some day. I don’t see what Blu-Ray could be added to besides computers and TVs, maybe DVRs but that would be pushing things a bit too far.
Cnet isn’t the only one having trouble believing the 80-20 split between DVD and Blu-Ray, it seems a bit ridiculous and 50% Blu-Ray market share by the end of the year, whatever Sony is smoking, I would sure like some; that must be some good stuff.
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Read more entries by Jonathan Schlaffer.
Stumble It!
April 7th, 2008
I would like a suitcase of whatever Sony is ingesting.
April 7th, 2008
Lying liars lying to us again.
….either that or they have totally lost their minds.
DVD sells 750+ million movies a year.
Blu-ray has yet to top 15 million movies in the entire 2 years it has been available.
The Blu-ray shills are simply shameless.
April 10th, 2008
I think Sony got a little too excited about their Blu Ray sales of No Country For No Me, 65,000 in first week, even then that only represented 9% of the market share.
Its all about spin and Sony love the sound of their own voices!
What Sony have forgotten about during their format war with HD DVD is the simple consumer, and the simple economics of supply and demand.
Currently there is no real demand for HD content amongst the masses.
If there was mass demand for HD then how come only a tiny percentage pays to see HD content on TV, whilst the masses are quite content with standard definition broadcasts.
Just because Sony are pushing the supply, it doesn’t follow that consumer demand will be magically created out of thin air.
June 29th, 2008
Once people realize that Blu-ray machines up-convert regular widescreen DVDs to 1080p, and
know that will always look good to great, they will buy or rent blu-ray disks, at least 4 or 5 purchases a year, and 5 time that in rentals. Red ray DVD is
playable on a BLU-ray, but BLUR-ray disks require a
BLU-ray player. When all the first line movies can be rented in BLU-RAY, like by Christmas, half of the people will buy, the other half over then next 2 years…It will go down like that…in MHO!
June 29th, 2008
Once people realize that Blu-ray machines up-convert regular widescreen DVDs to 1080p, and
know that will always look good to great, they will buy or rent blu-ray disks, at least 4 or 5 purchases a year, and 5 time that in rentals. Red ray DVD is
playable on a BLU-ray, but BLU-ray disks require a
BLU-ray player. When all the first line movies can be rented in BLU-RAY, like by Christmas, half of the people will buy, the other half over then next 2 years…It will go down like that…in MHO!