T-Mobile plans to release a set of phones featuring Google’s Android OS later this year, but — despite all the high expectations we all have for the mobile operating system — the carrier seems to have hyped the phones into scripted oblivion.

Joe Sims, VP and GM of T-Mobile’s broadband and new business division, mentioned at the Wireless Innovations 2008 conference that he had seen prototypes of the phones, according to the CNN Money piece. He also said that T-Mobile scheduled the phones for launch by the end of the year. Well, it’s thoughtful of him to let us know, but isn’t it pretty obvious the Android phones will launch this year — especially since the SDK has been out and about since last year?

The Android OS is then hyped to madness for the rest of piece, praising "the Web-brosing, the taking and uploading of pictures" and impressing the VP. Finally, Nedim Fresko, director of strategic platform initiatives at RIM mistakenly called the phones a "wake-up call for innovation."

Did Mr. Fresko forget the reason the cell phone industry has been up in a frenzy of innovation lately? It’s the iPhone, dummy! Apple’s mobile is the wake-up call, not Google’s Android.

This is probably why many companies are often behind Apple, which often releases products that serve as the model for everyone else to copy next year. In this case, it might have more to do with execs talking PR BS to get everyone excited about the release of the phones, but you never know. We’ll just have to wait and see if the phones are simply "nice" smartphones or true bringers of innovation and evolution.

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Entry was posted on Wednesday, April 23rd, 2008 at 8:19 pm under Apple, Cell phones, Google, Internet, Opinion.

Read more entries by Danny Mendez.
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