Back in 2005, Motorola released the Razr, the thinnest and coolest handset at the time but something is wrong when the last "hit" made by the company was essentially so many years ago and every subsequent handset is a spin-off design.  It is bleeding money, its stocks are down, revenues are down and things are being set up to split the handset portion of the company as a separate business.

Fortune reports on all the misery that the company has been enduring.  Sales revenues are down 21% compared to a year ago and sales of handsets are down 39% compared with one year ago.

It has tried cutting jobs but that hasn’t helped much.  Shares of the company continue to drop, losses continue to grow and its way past its prime.  If something doesn’t change very soon we’ll all be reading about Motorola in history books about how it sparked the mini-handset revolution which other companies excelled at by innovating while it stagnated by continuing to produce the same old tired design, time after time after time.

Everyone and their grandmother wants an iPhone or at least something like it, maybe Motorola should try something like that, its certainly got nothing to lose.

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Entry was posted on Thursday, April 24th, 2008 at 8:59 am under Cell phones.

Read more entries by Jonathan Schlaffer.
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