Comments on: SK Telecom to buy Virgin Mobile to buy Helio? http://tech.blorge.com/Structure:/2008/05/08/sk-telecom-to-buy-virgin-mobile-to-buy-helio/ Top Technology news Mon, 13 Feb 2012 11:40:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sensible Marketing Guy http://tech.blorge.com/Structure:/2008/05/08/sk-telecom-to-buy-virgin-mobile-to-buy-helio/comment-page-1/#comment-90359 Sensible Marketing Guy Thu, 15 May 2008 01:11:38 +0000 http://tech.blorge.com/Structure:/2008/05/08/sk-telecom-to-buy-virgin-mobile-to-buy-helio/#comment-90359 If anyone from Virgin Mobile is reading this I have two bits of advice for you. 1. Wait a few more months and buy Helio’s assets out of bankruptcy court. A small private equity firm got the assets of AMP’d Mobile at a bargain basement price when they went belly up. Sure, the guys at SK Telecom say “they will never give up on Helio” but shareholders will always cut off the feeding tube of a bloated, cash burning subsidiary. 2. If you do wind up acquiring Helio, please fire their marketing team and don’t resort to cheap marketing gimmicks to snare customers. Read my blog post about Helio's latest marketing gimmick: http://blog.sensiblemarketing.biz/cheap-marketing-gimmicks-at-helio/ If anyone from Virgin Mobile is reading this I have two bits of advice for you.

1. Wait a few more months and buy Helio’s assets out of bankruptcy court. A small private equity firm got the assets of AMP’d Mobile at a bargain basement price when they went belly up. Sure, the guys at SK Telecom say “they will never give up on Helio” but shareholders will always cut off the feeding tube of a bloated, cash burning subsidiary.

2. If you do wind up acquiring Helio, please fire their marketing team and don’t resort to cheap marketing gimmicks to snare customers. Read my blog post about Helio’s latest marketing gimmick: http://blog.sensiblemarketing.biz/cheap-marketing-gimmicks-at-helio/

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