Will users Flock to Flock 2.0 with FireFox 3 integration?

June 22, 2008

Flock is what is known as a social browser. It has been around for a while, with a couple of notable upgrades and feature additions. One such feature addition involved going green as FlockEco. This next iteration of Flock brings FireFox 3 capabilities to it while leaving many of the social aspects intact.

FlockEco is like having your finger on the pulse of the best ecological news and green tech sites on the web. Flock 2.0 brings Flock’s social features and customizable interface up to speed with the faster, more streamlined FireFox 3 engine. All versions of Flock have run on the Mozilla FireFox engine and utilized the Yahoo Search engine in addition to offering social features.

The best thing to come out of this new version is probably speed. Since it runs on the Mozilla FireFox engine, and FireFox 3 is directly competing with Safari for the top spot as far as speed and ease of use, Flock offers a lightening fast user experience.

Another nice thing about Flock’s FireFox 3 intergration is the ability to use almost all FireFox plug ins with it. This means no searching for new plug-ins or ways to handle things you already do in FireFox. If you want full FireFox functionality with your choice of a Windows or Mac look and feel plus social sharing and other social features, then Flock is the browser for you.

Flock 2.0 is also hailed as being more secure. Since Safari is currently under fire for a massive vulnerability, any browser than can claim increased security has my undivided attention. Flock uses a simple color coded interface to alert you to unsafe web sites, with greyed out boxes being least secure, green being most secure and red being actively on the attack.

Flock is now following in FireFox’s footsteps and supporting tags. The tags and other information are integral in making the Favorites system work properly in Flock. This is possibly my least favorite feature. I am just not a fan of tagged browsing – it is just too subjective from person to person. I’m sure my personal favorites running under the Places engine will be fine, but what happens when I want to see what other people think is important? For example, what if I call a shopping cart a buggy while other people call it a cart? Things like that are too subjective to truly track.

Another feature Flock is taking from the pages of FireFox 3 and incorporating is what Mozilla has been calling the “awesome bar”. I don’t think this messy URL entry bar is at all fun or intutitive, and I despise the way it clutters up the screen. Call me lazy, but I really don’t want to have to work so hard to get rid of it, ether. I was quite disappointed that sleek Flock had gone the way of the cluttered interface.

The thing that continues to set Flock above the rest is how it helps integrate a busy social media experience into a more organized, streamlined one. With everything in its place, the social web may never be the same. Plus, it works with FireFox add ons like Shareholic and others, which means you don’t have to leave your current favorite toys behind.

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