1. It is very important you know that Universal’s converter box features Analog pass through, an item present on approximately 15% of available converter boxes. Without this feature many consumers will lose access to local television channels which will have yet to convert to digital by February 2009.

2. Most retail purchased converter boxes come with a 1 year warranty for the $50 price. Customers purchasing these boxes are doing so to avoid the cost of replacing their television and/or having to pay for cable or satellite to obtain local channels. If these converter boxes fail within the next 5 years these consumers will be back where they began and have to find the money for these expensive items. They merely, briefly delayed the inevitable cost instead of being able to wait until some of the costs come down. Universal’s 5 year warranty gives consumers the piece of mind they deserve that we supply a quality product that we stand behind in the event of a problem for the next 5 years. There is a cost associated with this service.

3. Obtaining the $40 government coupon is not the timely, seamless process that it ought to be. Purchasing a Universal Techtronics converter box eliminates the need to acquire a government coupon while still offering a government certified converter box.

4. Not all consumers are proximate to a brick and mortar retail store selling converter boxes. Those that are seem to be finding that many are out of stock. Universal offers the convenience knowledgeable salespeople, customer technical support through our customer service department, and delivery to the customer’s door.

We believe it is important that consumers have purchase options. For our converter box to be an alternative that consumers will consider, Universal needs to offer a better value. We believe we offer a very competitive package for $68.30, which includes the shipping and handling charge.

Sincerely,
Chris Pugh
Communications Specialist
Universal Techtronics