By: ncarolinakres

ncarolinakres — Sun, 10 Aug 2008 17:45:52 +0000

T-mobile is slipping from competing with other wireless carriers in the last few years. However, they have gathered strategies from top level management after the Alltel’s heavy hit with marketing ads. The company has silently weighed different options with other wireless providers to even stand a chance in the upcoming years. From secret sources within the industry, Tmobile will take over some wireless stores such as SUNCOM with is a subsidary of ATT and Cingular. SunCom has always had poor phone models but reasonable plans and pretty good coverage. The SunCom stores will now make way for Tmobile and offer a variety of phones and services to the company. The addition of the sidekick, better blackberry devices, and the idea of “from home” $10 add on package may as well be attractive too. From the growth of ATT, I couldnt see why they would not pickup SunCom and continue leading the wireless market with their highend products. ATT’s iphone seems threatened by Sprints Instinct and even other smartphones coming out. HP should look to become a wireless device manufacturer as they have successfully developed touchscreen technology to some of their products. ATT has also entered in the wireless broadband market in which no one seems to have a good grip on. They know phones but when it comes to internet they need to call their buddies to see how its done. I have had sprint wireless broadband because they had the cheapest unlimited plan and offered rebate on usb Aircard device. However, when i call they act like i have phone service and seem stuck to give support on wireless web. Verizon and ATT now have free broadband devices for your computer and even lowering prices to compete with sprint. I feel the next move is determined more by the computer guys rather than the cellular guys. Wireless will take over and may as well cut the cell phone market down to size. With “Voice over the Internet” (Voip), vonage, TWC, and other digital phone providers may find a way to “get in the game”. The development and growth of internet will dictate these moves. Wireless internet is on the rise and cellular phone manufacturers have a job in competing with phone features, designs, and even try to create the next smartphone that will cut into laptop and PDA sales. Tmobile is doing a late job, but with the right strategic management, they stand to build on their great market of Tweens and young consumers. Tmobile doesnt have enough money to expand everywhere as my neighborhood would love to spend 200 on a sidekick. We welcome their addition to our town on September 4-9 in the Suncom venture, but we’ll see if their brand has lasted long enough to change providers as well as coverage in my town of 200,000. Where have these guys been?

Comments on: T-Mobile to launch App Store for all of its phones this Fall

By: ncarolinakres