Google definitely knows how to release a product for maximum news impact. I’m sure you all remember Gmail being introduced to the world on April Fool’s day and getting boatloads of attention on such a slow tech news day. Google has done it again with the leak of its new browser Chrome.
Speculation abounds about the timing of the leak. The news was broken by German blogger Philipp Lenssen of Google Blogscoped. He received a mailing of an in-house Google comic detailing the creation and release of its new browser, Google Chrome. It is assumed that he got the mailing first simply because Germany had postal service today while much of the technology world did not.
However the news was delivered, the breaking news of a new, innovative Google browser spread across the blogosphere like wildfire, with many tech bloggers picking up the story and running with it. The comic is fairly complex and detailed, and Philipp was kind enough to scan it and give the files a home on his blog. You can see the comic by clicking here.
The comic does a good job of detailing the multi-process, streamlined browser concept of Chrome quite well for the layperson. If Chrome can do even half of what the comic promises, I’m already impressed. It will be interesting to see it in action. In fact, later on Tuesday, you will be able to see it in action by going to this link, which will activate sometime during the day.
Another issue Chrome claims to address is memory bloat. Safari and FireFox are stunning browsers in their own right but each has issues with memory bleed and memory bloat. By allocating more memory for each process from the front end, Google claims to eliminate memory bloat. It also claims that the crash or hanging up of one process will not crash the browser – only the tab the process is in, giving you a sad tab icon (reminiscent of the old sad Mac, perhaps?).
Music to the ears of bloggers and web designers well versed in SEO is how much a well done and subtle SEO blog or site will improve in Chrome. The beauty of Chrome’s combination of user interface, semantic web and SEO is that it will remember any SEO and semantic worthy site for the user if the browser works as it is intended. That means Google will reward people who use SEO correctly, subtly and well.
From the official Google blog, which was forced to address Chrome when it was so completely leaked:
On the surface, we designed a browser window that is streamlined and simple.
I’ll be trying out the beta as soon as it is available. I love FireFox, especially since they introduced Ubiquity. Even so, I’m always looking for a better solution. Will Chrome be the browser for the people, or just the browser for the marketers? Time and testing will tell. Meanwhile, does the logo remind anyone of anything (besides Windows Vista)? No? It reminds a few people of the 80s game Simon, me included: