It’s something that any major company has to deal with: their brand blasted by disgruntled customers yourcompanysucks.com web sites. Wal Mart and Dell have dozens of sites criticizing aspects of their business. But registering a domain name and leaving it blank likely means missing out on a huge opportunity.
People looking for yousuck.com sites are doing so for a reason, it may pay to listen to them. We all know how the web works; if a visitor doesn’t immediately find the content they’re looking for, they move on to the next site in seconds.
Give them what they want! A place to share the reasons they’re unhappy with your company. By hosting that space it provides a company with the ability to respond, and can allow a framework for the discussions so that they don’t become one long bashing session.
Interestingly, it looks like Google outsources the protection of its online brands to a company called MarMonitor. At least, that’s what the DNS information says for googlesucks.com. BUT, the search king is leaving the site blank and I’m sure that somewhere there are customers displeased with Google. Seeing that the preferred domain is taken, Google’s displeased customers have moved on to sites like googlesux.com and googlesucks.us. Granted, those sites lack a great deal of organization and Google’s armor is superstrong, but they are missing out on opportunities to connect and improve.
Here’s a look at traffic numbers for some sucks sites:
In a survey conducted by Fairwinds, “35% [of the companies who responded] own the domain name for their brand followed by the word “sucks.” They include Wal-Mart Stores, Coca-Cola, Toys”R”Us, Target and Whole Foods Market, according to FairWinds. Some 45% of these domains have yet to be registered by anyone. FairWinds based its analysis on 1,058 domain names for companies on the Global 500 and Fortune 500 lists. As reported by The Wall Street Journal.
That means a lot of companies are interested in protecting their online reputation, but are also missing out on opportunities to build (or re-build) relationships with customers! Sounds like opportunity for the right entrepreneur.