Should MySpace be selling ads to musicians or buying them?
Yesterday Myspace launched a self-service advertising service for musicians to promote their music across the popular social networking site. Should musicians be buying ads from MySpace or getting paid when people visit their page to listen to music?
The new advertising solution, which is targeted at musicians as well as businesses, allows bands to create targeted advertising campaigns on MySpace. The site, which can be found at http://advertise.myspace.com is offering 728 x 90 pixel and 300 x 250 pixel ads for sale.
The service offers a number of targeting options from age, sex and location to interest categories. The categories include Auto, Books, Fashion, Health & Fitness, Miscellaneous, Movies, Music, Sports, Television, and Video Games and sub-genres, but the service currently lacks keyword-targeting at launch.
One of the best features about Myspace’s new advertising platform is that it offers customizable templates for ads. Then the bands can just change the message to promote an upcoming show or new album without having to create their own graphics.
The local music scene is one of the strongest communities on MySpace and attracts millions of teens looking to make it big or find local bands. The bands use MySpace as a way to introduce their music to new listeners and create an ongoing dialogue with their fans.
It seems that the better method would be to offer some sort of advertising model for bands to make revenue off of their own Myspace page. This would allow them to reap some of the benefits of building a large community on Myspace and help the musicians grow their income.
This model for advertising on MySpace doesn’t give musicians nearly as much motivation to draw their fans onto the social network. In fact, until MySpace begins to partner with musicians, the site is vulnerable to losing them to another service.
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