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	<title>Comments on: The future of television advertising &#8211; ITV product placement</title>
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		<title>By: Col M</title>
		<link>http://tech.blorge.com/Structure:/2008/10/02/the-future-of-television-advertising-itv-product-placement/comment-page-1/#comment-139307</link>
		<dc:creator>Col M</dc:creator>
		<pubDate>Sat, 04 Oct 2008 12:11:06 +0000</pubDate>
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		<description>This is not good - it&#039;s bad enough when I watch 4oD that they insist on putting adverts in the &quot;breaks&quot; and not allowing me to fast forward them, without ITV putting adverts in programms.  Couldn&#039;t this be classed as &quot;product placement&quot; in a round about way?  

If this is the future of TV then I might just save myself a licence fee and throw the TV out.</description>
		<content:encoded><![CDATA[<p>This is not good &#8211; it&#8217;s bad enough when I watch 4oD that they insist on putting adverts in the &#8220;breaks&#8221; and not allowing me to fast forward them, without ITV putting adverts in programms.  Couldn&#8217;t this be classed as &#8220;product placement&#8221; in a round about way?  </p>
<p>If this is the future of TV then I might just save myself a licence fee and throw the TV out.</p>
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