Comments on: Will display ads truly decline in the near future? http://tech.blorge.com/Structure: /2008/10/20/will-display-ads-truly-decline-in-the-near-future/ Technology news Sun, 22 Nov 2009 16:15:02 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Neeraj Bansal http://tech.blorge.com/Structure:/2008/10/20/will-display-ads-truly-decline-in-the-near-future/comment-page-1/#comment-159685 Neeraj Bansal Wed, 18 Feb 2009 17:44:51 +0000 http://tech.blorge.com/?p=7611#comment-159685 Declining revenues are bad news for the networks in the short term, but great news for small- to mid-sized advertisers who wouldn’t have even considered display as part of their marketing mix last year. Gone are the days of $25K minimum spends and limited functionality. Sites like BidPlace SB and AdBrite are opening up self-service display to the same targeting and accountability that larger clients have demanded (and benefited from) for years. Display isn’t going to replace search for advertisers in most verticals, but it can be a good low-cost, high-reach complement. Declining revenues are bad news for the networks in the short term, but great news for small- to mid-sized advertisers who wouldn’t have even considered display as part of their marketing mix last year. Gone are the days of $25K minimum spends and limited functionality. Sites like BidPlace SB and AdBrite are opening up self-service display to the same targeting and accountability that larger clients have demanded (and benefited from) for years. Display isn’t going to replace search for advertisers in most verticals, but it can be a good low-cost, high-reach complement.

]]> By: Steve Wright http://tech.blorge.com/Structure:/2008/10/20/will-display-ads-truly-decline-in-the-near-future/comment-page-1/#comment-142124 Steve Wright Tue, 21 Oct 2008 01:19:26 +0000 http://tech.blorge.com/?p=7611#comment-142124 I agree with you that the future is online, but you need to question how much of the spend is going to go to display, compared to search. Online display advertising is a throwback to print; search advertising, which is driven by context and relevency makes a lot more sense for online marketers. I agree with you that the future is online, but you need to question how much of the spend is going to go to display, compared to search.

Online display advertising is a throwback to print; search advertising, which is driven by context and relevency makes a lot more sense for online marketers.

]]>