Mezoog is a new social networking site designed along the same lines as sites like MySpace and Facebook, except it’s goes a step further to differentiate between people you know through social networking sites and people you may actually associate with outside of the internet. And it gets you dates.

The site officially launched yesterday. When you join up you can tell the site how you know a particular person, but the site does a little bit of work on its own as well-checking out how you’re connected to certain people on the web as a whole. The site will show the degree of “social trust” you have with a particular person which can definitely show the difference between those people who are actually your friends, and that guy you barely even remember who sat next to you in homeroom 20 years ago.

The idea behind the site is actually pretty decent. I know on Facebook my friend list quickly jumped from around 40 to close to 300, many of which are people I’ve never met-or even talked. People who work for the same companies as me, recognize my name from blogs, and all sorts of thing think it’s a good idea to also be my social networking friend. If I don’t hate you (and can figure out why you’re requesting my friendship) I’ll usually approve people.

The way Mezoog appears to work it would take two of my friends that I know really well and then determine tahey might be compatible to go out on dates.
“No more fake profiles, fake information, fake pictures. The information added by new members is checked and confirmed by those who know them best – their friends – allowing you to trust the information you are exposed to. As an additional trust generating tool, we’ll share with you your ‘Human Path’ to every member, allowing you to know who is who, and through whom he or she is connected. Last but not least- the ‘Social Proximity Gauge’, Meezoog’s innovative algorithm engine, calculates thousands of details, giving you a tool you can trust in measuring how close you are to people you find interesting.”
I’m sure that many of my good friends really need to start dating each other but it’s an interesting idea none the less.

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Entry was posted on Saturday, November 22nd, 2008 at 3:50 pm under Social Media.

Read more entries by Emily Price.
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