Comments on: $150 Blu-ray players incoming for the holidays http://tech.blorge.com/Structure: /2008/11/23/150-blu-ray-players-incoming-for-the-holidays/ Technology news Sun, 22 Nov 2009 16:15:02 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: DaveBG http://tech.blorge.com/Structure:/2008/11/23/150-blu-ray-players-incoming-for-the-holidays/comment-page-1/#comment-148353 DaveBG Mon, 24 Nov 2008 23:27:17 +0000 http://tech.blorge.com/Structure: /2008/11/23/150-blu-ray-players-incoming-for-the-holidays/#comment-148353 The truth the Blu-ray fanclub refuses to admit is that even without a credit crash and deep prolonged recession HD DVD already proved nothing happens until player prices get to $99 and the cost of movies is the same as DVD. $99 players & movies at the same price as DVD. Do you seriously think the CE corps are going to embrace that and just swallow their (huge) losses? Of course not. They are going to chase as high a profit margin as they can. The net consequence of this, coupled with the credit crash & the prolonged & deep recession, is that Blu-ray has never and will never now get cheap enough fast enough to gain mass-market adoption. The end game for Blu-ray is as a high margin niche, mainly aimed at PS3 owners (ie ludicrous, trashy, shallow & effects filled movies aimed at single adolescent males). It may well be that Sony's studios do end up alone producing that cr@p for their PS3 gang for a few years after everyone else gives up & finally embraces a world of improved DVD upscaling and HD on TV, digital downloads and flash drives. The truth the Blu-ray fanclub refuses to admit is that even without a credit crash and deep prolonged recession HD DVD already proved nothing happens until player prices get to $99 and the cost of movies is the same as DVD.

$99 players & movies at the same price as DVD.

Do you seriously think the CE corps are going to embrace that and just swallow their (huge) losses?

Of course not.

They are going to chase as high a profit margin as they can.

The net consequence of this, coupled with the credit crash & the prolonged & deep recession, is that Blu-ray has never and will never now get cheap enough fast enough to gain mass-market adoption.

The end game for Blu-ray is as a high margin niche, mainly aimed at PS3 owners
(ie ludicrous, trashy, shallow & effects filled movies aimed at single adolescent males).

It may well be that Sony’s studios do end up alone producing that cr@p for their PS3 gang for a few years after everyone else gives up & finally embraces a world of improved DVD upscaling and HD on TV, digital downloads and flash drives.

]]> By: DaveBG http://tech.blorge.com/Structure:/2008/11/23/150-blu-ray-players-incoming-for-the-holidays/comment-page-1/#comment-148290 DaveBG Mon, 24 Nov 2008 18:54:34 +0000 http://tech.blorge.com/Structure: /2008/11/23/150-blu-ray-players-incoming-for-the-holidays/#comment-148290 "However, considering the obligatory studio support the format has garnered, it is not a matter of if Blu-ray will hit mainstream but when." Oh dear Mike. Talk about blind fanboy. Blu-ray has a tiny catalogue and even smaller sales numbers. Blu-ray sales (despite the dodgy Nielson numbers) is not even in fact posting a true 2% of DVD numbers, anywhere. DVD sells 1.7 billion discs in the USA alone. http://www.dvdinformation.com/industryData/index.cfm Global DVD sales are almost 20 billion units http://www.contentdeliveryandstorage.org/stats/stat-replication_worldwide.html When you have people like Warner publicly saying "this is a do-or-die time for Blu-ray" http://www.nytimes.com/2008/11/21/business/21dvd.html?_r=2&hp the chances of Blu-ray surviving at all are a relevant question. What if Sony remains the only studio producing Blu-ray? How long would the format have then? Not that I expect Mike has been able to take off his Blu-colored glasses & see beyond his ludicrous adoration for all things Sony. “However, considering the obligatory studio support the format has garnered, it is not a matter of if Blu-ray will hit mainstream but when.”

Oh dear Mike.

Talk about blind fanboy.

Blu-ray has a tiny catalogue and even smaller sales numbers.

Blu-ray sales (despite the dodgy Nielson numbers) is not even in fact posting a true 2% of DVD numbers, anywhere.

DVD sells 1.7 billion discs in the USA alone.
http://www.dvdinformation.com/industryData/index.cfm

Global DVD sales are almost 20 billion units
http://www.contentdeliveryandstorage.org/stats/stat-replication_worldwide.html

When you have people like Warner publicly saying
“this is a do-or-die time for Blu-ray”
http://www.nytimes.com/2008/11/21/business/21dvd.html?_r=2&hp
the chances of Blu-ray surviving at all are a relevant question.

What if Sony remains the only studio producing Blu-ray?
How long would the format have then?

Not that I expect Mike has been able to take off his Blu-colored glasses & see beyond his ludicrous adoration for all things Sony.

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