Facebook and Google seem to be ramming against each other more lately. Earlier this week the two battled over social network platforms and now Facebook has launched higher quality, embeddable videos. Both companies have a strong presence on the Web, it remains to be seen which will perform better at connecting people with their friends, information, and entertainment.
This could give YouTube a run for its money, though turning a profit there has been a significant challenge. Facebook is rocketing forward with several innovations to its service, which is evidence of its rapid development cycle and close monitoring of its users’ needs.
Videos on Facebook can now span up to 1280 x 720 (720p) and have higher quality audio, according to a company blog post. Higher quality video is great, but the real gain here is with embeddable video because that puts the Facebook name deeper into the web with brand building opportunities on virtually every Web site.
The neat part about Facebook’s implementation is it’s attention to privacy, which is a concept that the company takes seriously in most of its services.
We’re making it easy for you to share your videos across the web with the same privacy settings you have on Facebook, which means that if the privacy is set to “Everyone”, people won’t have to be logged into Facebook to view it. Or if you want only a few friends to view your video, you can control that through your Facebook privacy settings as well.
Videos create a lot of traffic because of their more immersive nature. Facebook seems to be taking a cue from YouTube’s wild popularity, but it will be interesting to see how well the feature is monetized. Bandwidth becomes costly with so much streaming and this looks like a feature that could encourage a lot more use of video.