If you’re killing time checking out online video sites during work hours, you can take comfort in knowing that you’re not alone. Your boss, on the other hand, might have something entirely different to say about it.
A new report released by Nielsen Online shows that 65 percent of online video watchers do so between the hours of 9 a.m. and 5 p.m. while they’re ostensibly supposed to be working. The report follows the viewing habits of video viewers throughout the week to report on the peak viewing hours.
Work hours are the peak video watching time for the entire week, followed by weekend days then weekday evenings. These weigh in at 51 percent and 49 percent of video watchers respectively.
The average online video viewer watched over 70 streams in the month of October. The result is an average viewing time of nearly three hours per month of online video watching per viewer. That makes the average time spent per video just over 2 minutes each.
YouTube is still the king of online video, having served over 5 billion streams in the month of October. Also-ran competitors MySpace and Hulu each served up a little over 200 million videos in the same period.
Hulu has been making waves in the online video space and has climbed to the number three spot from sixth place in September per Nielsen online. As online viewers turn to full length Hulu television shows, their average viewing time has gone up almost 15 minutes per month.
And why wouldn’t employees watch video at work? With a higher percentage of broadband penetration and a captive audience, it’s not surprising to see workers tuning in from their office desks. Since workers spend about 25 percent of their time in the office wasting time on the Internet, online video is just another way to kill time at the old grind.