Blu-ray sales poised to eat away at DVD
By Mike Ferro
As predicted, the Blu-ray format experienced excellent holiday sales during the past few weeks. One of the hottest ticket items were Blu-ray players. Consumers have spent over $60 million on Blu-ray titles last week, representing 14 percent of the total home media market.
Reports from the Home Media Magazine, state that Blu-ray sales experienced a dramatic increase of 167 percent. This increase is mainly due to the release of The Dark Knight. There were several other successful movies such as Wall-E and Wanted. Wall-E followed closely behind The Dark Knight. It is definitely a significant achievement for Blu-ray sales to reach 14 percent of the home media market, considering all of the various forms of audio and video formats out there.
According to Star Tribune, there were twice as many Blu-ray players sold versus DVD players during the same point in its life. This does not even account for the PS3 sales. There is no doubt that the adoption rate for Blu-ray is much faster than that of the DVD. However, some have criticized that the adoption rate is not fast enough. I suppose there are some that believed that the switch from DVD to Blu-ray should have been instantaneous, but that is clearly ridiculous as format acceptance takes time.
Blu-ray has only been out on the market in full force for two years, with exception to a five month soft market build up for holiday Q4 of December 2006. Also considering that Blu-ray spent the first year battling it out with HD-DVD, clearly it is too early for the adoption to reach 100 percent.
However, with the announcement of a hybrid Blu-ray DVD disc, the adoption rate may surge much quicker. Consumers that may be on the fence about Blu-ray can safely purchase these hybrid discs that can be played on both devices.
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Stumble It!
December 21st, 2008
Guys, I understand that you want to believe your own hype BUT please AT LEAST spell Blu-ray correctly!
It doesn’t look very seriously when you hype a “Blur-ray”, because I want my HD to have crystal sharp picture quality, not blurred.
Thx, k!
December 21st, 2008
Kev will enjoy this!
December 21st, 2008
I can’t figure it out. Some sites say blu-ray is doing poorly, some say it is doing great. I saw a $149 Blu-Ray player in one of the sunday ads today, that should certainly help.
December 21st, 2008
Mike Ferro’s head is so far up Sony’s ass he has to be on the verge of suffocation.
December 21st, 2008
Looks like the Microsoft defence force are here, i guess you guys have plenty of time while your faulty consoles are stuck at the repair shop 3000 miles away, eh?
What do you guys expect to happen in the futute? HD – DVD to make a comeback??? Digital Distribution to fully kick in tomorrow??? Grow a freaking brain you morons, if you guys had any knowledge of the consumer electronics industry you’d know as well as everyone else does that Blu – Ray is the future.
Maybe you uneducated idiots should take a look at the recent japaneese media player sales. Until then have fun playing your second – rate, poorly – reviewed, rubbishly – upscaled 360 games that don’t even have half the content of a PS3 exclusive and have to be spread over 17 DVD’s. You guys really are at the cutting edge of technology, aren’t you??? ROFL!
December 21st, 2008
What a FUCK!
December 21st, 2008
Wasn’t there a rumour that MS were going to re-introduce HD-DVD just for the new Xbox?
I don’t think anyone doubts that 100% Digital Distribution is the end game; but fully getting there is years away….much to MS’s sadness probably.
December 22nd, 2008
LMAO
How the (would-be) mighty are fallen.
No mention any longer of becoming ‘the next DVD’ now it’s a vgue ‘chip away’ at DVD sales.
Not that there is much evidence of that.
Blu-ray sales numbers remain minute compared to DVD.
The last numbers showed DVD sales down 4%.
Only 4%!
Despite the competition of PVR/DVRs, downloading, high def et al.
I see the PS3/Blu-ray crew & their usual disinformation BS arrived.
17 DVD games?
Where?
High def relies or needs only Blu-ray?
Since when?
Digital downlaoding is already happening – and can only get a larger and lager element as internet infrastructure is improved over the coming years
(the capital spending projects designed to off-set the worst of the coming recession will be all about this as improving the national long-term competitiveness with a better internent infrastructure is top of the list around the world).