Green this season’s colour at CES
The organization behind this week’s Consumer Electronics Show says environmentally friendly technology will be a hit this year. It says research shows the majority of consumers will now pay more for a green product.
According to the Consumer Electronics Association, one in five people are willing to pay a 15 percent premium for a product which is environmentally responsible. However, most consumers questioned said firms aren’t clear enough about what they mean when claiming a product is ‘green’. And two-thirds think firms are overstating their environmental credentials.
Green technology was actually the first thing discussed at this year’s Consumer Electronics Show. An opening discussion event kicked off with a look at what the CEA considers the big themes of the week. Speakers tipped Organic LED screens, which don’t need backlighting and thus use much less power, as a possible beneficiary of the green trends.
The research and presentation didn’t address the question of whether the public’s interest in green gadgets is driven primarily by a concern for the environment or a desire to cut power bills and battery costs as they tighten their belts.
The show certainly backs its own argument: the floorspace at the event which is dedicated to firms offering environmentally products is six times larger this year than in 2008.
And it’s not just CES which will highlight the green technology issue. The CEA is running a separate conference in February titled Greener Gadgets which will look at issues including the fairest way to measure a company’s environmental record.
The CEA research is particularly well-timed for Motorola. As BLORGE’s Susan Wilson reports today, the firm is launching what it calls the first carbon neutral cellphone. As well as minimising packaging and using recycled water bottles to produce the casing, the firm is paying to offset the carbon dioxide omissions from the manufacturing process.
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