Blu-ray on track to taking over DVD

April 19, 2009

Blu-ray on track to taking over DVD News around the Blu-ray format has been relatively low after the epic battle between HD-DVD and Blu-ray. Many consumers may be wondering how the Blu-ray format is fairing in the market today. Early reports indicate that the format is well on its way to taking over the DVD format with sales continuing to climb.

According to CNET news, the Blu-ray format is doing extremely well despite the state of the economy. Adams Media Research is reporting that Blu-ray movie sales have increased from 4.5 million units Q1 last year to over 9 million units Q1 this year.

Initial predictions that Blu-ray movies will double this year are coming true as Q1 of this year proves this. The format seems to be well on its way to taking over the DVD format as the Blu-ray adoption rate steadily increases over time. The adoption rate for Blu-ray won’t reach 100 percent for quite some time, but it looks like it is well on its way without a hitch.

Bill Hunt from Digital Bits indicated that Blu-ray may be taking a slight hit from the recession but is still doing well. He stated that the format is slightly behind the DVD due to the recession but is well ahead of the VHS in terms of adoption rate. With super cheap Blu-ray players coming this Christmas, I can only see the format picking up steam this year. Also, with the increase in HD TV adoption rate, Blu-ray should be getting a boost in sales.

The marketing machine seems to be fully backing Blu-ray as the future de facto format for all movies, with a Blu-ray version almost always accompanying the DVD version. It will be interesting to see if the analysts will be correct in predicting that Blu-ray sales will triple in 2010.



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9 Responses to “Blu-ray on track to taking over DVD”

  1. James Isles:

    A very informative article on the battle between Blu-Ray and HDDVD, a battle that indeed has now been won.

  2. mack:

    with the incredible high cost of blu-ray movies blu -ray will never take over satandard DVD.blu ray is a high definition format meaning that it has to be in high definition to be on blu ray so all of those TV shows and movies recorded in standard resolution won’t make it to blu ray and they are in the thousands.

  3. DavidB:

    There’s no requirement to be HD to be on Blu-ray. In fact, all players MUST support SD 480i. Put away your HDDVD fanboy sore loser hat.

    If the studios REALLY want Blu to succeed they would delay DVD release of new titles by a week but include an SD DVD with every Blu-ray movie sold. DVD would die in less than a year AND they could cut the prices big time (to near DVD levels) due to economies of volume.

  4. Ralph:

    “Blu-ray on track to taking over DVD”
    __________________________________

    Not in my house, or any one else I can think of…This sounds like pure hype and B.S.

  5. Ken:

    All the SD titles were expensive as well early on.

    DVD was worlds ahead of VHS, and you could see the difference on any TV. You won’t see universal acceptance until the players drop under $100US.

    I wouldn’t think delaying the release of SD for a week would do much except cause more P2P traffic, increase shipping and billing costs and delay receiving revenue.

    Trying to artificially ram technology down the throats of consumer in order to force a standard has never worked well in discretionary items.

    Blu-ray will take over when players and media hit a level that ordinary folks are willing to pay. The vast number of consumers watch a movie once.

    Getting all aggressive would mean on demand and pay for view for a big number of consumers. Not something retailers and hardware manufacturers are eager to see.

  6. blued888:

    I wholeheartedly disagree with this. 9 million TOTAL Blu-ray sales is diminutive compared to the DVD sales of just some titles.

  7. Chadwick Lucek:

    I have the symptoms specified in the post.. Do I’ve hiv? Please help me I am really scared!

  8. VCR to DVD Converter:

    Could I take our VCR wedding and reception cassette and transfer it to a Dvd video?

  9. Karenin Huntington:

    Let’s see. The biggest store I know has LESS THAN 1/10 dedicated to Blu Ray. After this many years, that’s not much.

    Even people who have Blu Ray are complaining that it’s more trouble than it’s worth.

    Micro Soft and Apple are NOT backing Blu Ray, and Nintendo and X BOX 360 have knocked out Blu Ray’s main card PS 3.

    DVD has over 80 % of the market, and Blu Ray is shrinking even in Walmart which is the desperation for exposure place even if it means selling your product at a loss.

    DVD is good enough for most people, we have the upgrader if we need it, and streaming is taking over.

    SONY wants us to convert to Blu Ray so they can stop making the players backwards compatible, and then force us to buy everything over. Don’t believe me? They pulled this crap with PS 3. When people still bought PS 2 games, they stoped making PS 3 backwards compatible.

    SONY and Blu Ray are failing in this scam called Blu Ray and they deserve to fail.

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