Blu-ray on track to taking over DVD
By Mike Ferro
News around the Blu-ray format has been relatively low after the epic battle between HD-DVD and Blu-ray. Many consumers may be wondering how the Blu-ray format is fairing in the market today. Early reports indicate that the format is well on its way to taking over the DVD format with sales continuing to climb.
According to CNET news, the Blu-ray format is doing extremely well despite the state of the economy. Adams Media Research is reporting that Blu-ray movie sales have increased from 4.5 million units Q1 last year to over 9 million units Q1 this year.
Initial predictions that Blu-ray movies will double this year are coming true as Q1 of this year proves this. The format seems to be well on its way to taking over the DVD format as the Blu-ray adoption rate steadily increases over time. The adoption rate for Blu-ray won’t reach 100 percent for quite some time, but it looks like it is well on its way without a hitch.
Bill Hunt from Digital Bits indicated that Blu-ray may be taking a slight hit from the recession but is still doing well. He stated that the format is slightly behind the DVD due to the recession but is well ahead of the VHS in terms of adoption rate. With super cheap Blu-ray players coming this Christmas, I can only see the format picking up steam this year. Also, with the increase in HD TV adoption rate, Blu-ray should be getting a boost in sales.
The marketing machine seems to be fully backing Blu-ray as the future de facto format for all movies, with a Blu-ray version almost always accompanying the DVD version. It will be interesting to see if the analysts will be correct in predicting that Blu-ray sales will triple in 2010.
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Stumble It!
April 19th, 2009
A very informative article on the battle between Blu-Ray and HDDVD, a battle that indeed has now been won.
April 19th, 2009
with the incredible high cost of blu-ray movies blu -ray will never take over satandard DVD.blu ray is a high definition format meaning that it has to be in high definition to be on blu ray so all of those TV shows and movies recorded in standard resolution won’t make it to blu ray and they are in the thousands.
April 19th, 2009
There’s no requirement to be HD to be on Blu-ray. In fact, all players MUST support SD 480i. Put away your HDDVD fanboy sore loser hat.
If the studios REALLY want Blu to succeed they would delay DVD release of new titles by a week but include an SD DVD with every Blu-ray movie sold. DVD would die in less than a year AND they could cut the prices big time (to near DVD levels) due to economies of volume.
April 19th, 2009
“Blu-ray on track to taking over DVD”
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Not in my house, or any one else I can think of…This sounds like pure hype and B.S.
April 19th, 2009
All the SD titles were expensive as well early on.
DVD was worlds ahead of VHS, and you could see the difference on any TV. You won’t see universal acceptance until the players drop under $100US.
I wouldn’t think delaying the release of SD for a week would do much except cause more P2P traffic, increase shipping and billing costs and delay receiving revenue.
Trying to artificially ram technology down the throats of consumer in order to force a standard has never worked well in discretionary items.
Blu-ray will take over when players and media hit a level that ordinary folks are willing to pay. The vast number of consumers watch a movie once.
Getting all aggressive would mean on demand and pay for view for a big number of consumers. Not something retailers and hardware manufacturers are eager to see.
April 20th, 2009
I wholeheartedly disagree with this. 9 million TOTAL Blu-ray sales is diminutive compared to the DVD sales of just some titles.