Comments on: Hulubaloo over Nielsen figures http://tech.blorge.com/Structure:/2009/05/15/hulubaloo-over-nielsen-figures/ Top Technology news Mon, 13 Feb 2012 11:40:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Simon http://tech.blorge.com/Structure:/2009/05/15/hulubaloo-over-nielsen-figures/comment-page-1/#comment-179737 Simon Fri, 15 May 2009 21:49:43 +0000 http://tech.blorge.com/Structure:/2009/05/15/hulubaloo-over-nielsen-figures/#comment-179737 This is a fascinating example of how a traditional media company, Nielsen, has been very, very slow to understand and embrace--let alone leverage--the Internet. Nielsen's rating algorithms have been subject to skepticism for ages, but it is clear that they don't really know what they are doing in the online arena. The NYT story on this today reported a difference between 9 million visitors reported by Nielsen versus 42 reported by another organization. I myself watch almost all my TV online since I can watch my shows on my own schedule and thereby also bypass Tivo or some other expensive gadget. I can hook my laptop (with Blu-Ray drive, to boot) up to the HDTV to do so, too, if I want a big screen experience. I'm not one of a mere 9 million, I can assure Nielsen of that. This is a fascinating example of how a traditional media company, Nielsen, has been very, very slow to understand and embrace–let alone leverage–the Internet.

Nielsen’s rating algorithms have been subject to skepticism for ages, but it is clear that they don’t really know what they are doing in the online arena. The NYT story on this today reported a difference between 9 million visitors reported by Nielsen versus 42 reported by another organization. I myself watch almost all my TV online since I can watch my shows on my own schedule and thereby also bypass Tivo or some other expensive gadget. I can hook my laptop (with Blu-Ray drive, to boot) up to the HDTV to do so, too, if I want a big screen experience. I’m not one of a mere 9 million, I can assure Nielsen of that.

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