Comments on: Google aims at display ad market http://tech.blorge.com/Structure:/2009/06/14/google-aims-at-display-ad-market/ Top Technology news Mon, 13 Feb 2012 11:40:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Div Bhansali http://tech.blorge.com/Structure:/2009/06/14/google-aims-at-display-ad-market/comment-page-1/#comment-188167 Div Bhansali Thu, 18 Jun 2009 15:45:47 +0000 http://tech.blorge.com/?p=17036#comment-188167 Google certainly has the resources to make an impact in the display market, but they've been talking about their commitment for years and their product hasn't really caught on. A couple of points on that: - Google's free Ad Builder sounds like a nice touch, but AdReady already offers a better tool, and BidPlace SB (full disclosure: I work on this product) will be offering a much more comprehensive, easy-to-use Banner Builder product next month. - Google Display will charge over the client's daily budget cap when extra impressions are available. BidPlace SB and other products cap the client's spend at the dollar amount that the client has indicated. No billing surprises - what a concept! - Google reaches a smaller portion of the Internet population than BidPlace SB, which is powered by the industry-leading Advertising.com network. In short, there are a number of significant areas where Google's display product has historically fallen short relative to Bidplace SB and other competitors. Based on the "new" info Google has released, it appears that gap remains, and perhaps helps to explain the distance between Google's ambitions in this space and their current market share. Google certainly has the resources to make an impact in the display market, but they’ve been talking about their commitment for years and their product hasn’t really caught on. A couple of points on that:

- Google’s free Ad Builder sounds like a nice touch, but AdReady already offers a better tool, and BidPlace SB (full disclosure: I work on this product) will be offering a much more comprehensive, easy-to-use Banner Builder product next month.
- Google Display will charge over the client’s daily budget cap when extra impressions are available. BidPlace SB and other products cap the client’s spend at the dollar amount that the client has indicated. No billing surprises – what a concept!
- Google reaches a smaller portion of the Internet population than BidPlace SB, which is powered by the industry-leading Advertising.com network.

In short, there are a number of significant areas where Google’s display product has historically fallen short relative to Bidplace SB and other competitors. Based on the “new” info Google has released, it appears that gap remains, and perhaps helps to explain the distance between Google’s ambitions in this space and their current market share.

]]> By: James Keane http://tech.blorge.com/Structure:/2009/06/14/google-aims-at-display-ad-market/comment-page-1/#comment-187361 James Keane Mon, 15 Jun 2009 00:01:23 +0000 http://tech.blorge.com/?p=17036#comment-187361 Selling display ads is a completely different process to selling search advertising. As Jason points out, it's all about wining and dining, and doing deals. Selling display ads is a completely different process to selling search advertising. As Jason points out, it’s all about wining and dining, and doing deals.

]]> By: Jason Brown http://tech.blorge.com/Structure:/2009/06/14/google-aims-at-display-ad-market/comment-page-1/#comment-187333 Jason Brown Sun, 14 Jun 2009 20:52:01 +0000 http://tech.blorge.com/?p=17036#comment-187333 I can't help thinking that sometimes Google needs to stop being an algorithm and to start developing real relationships with people. I think that's been the biggest problem it's had with both managing publishers and getting clients. While dealing with a machine is fine for search advertising, selling display advertising is a different ball game. I can’t help thinking that sometimes Google needs to stop being an algorithm and to start developing real relationships with people. I think that’s been the biggest problem it’s had with both managing publishers and getting clients. While dealing with a machine is fine for search advertising, selling display advertising is a different ball game.

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