It seems like it’s difficult to go a day without hearing about Microsoft’s new search engine Bing. There is a rumor going around that Google is scared of Bing, or is threatened by it at least. The amount of R&D and marketing being poured into Bing by Microsoft is telling of how confident the execs at the company feel about their new search engine.

According to CNET, there are reports of big concern from the bigwigs at Google over Bing. Apparently the New York Post reported that Google’s co-founder Sergey Brin was so concerned and upset over Bing, he currently has his top engineers studying Bing and coming up with enhancements to Google.

The story does seem a bit farfetched when considering the fact that even with the introduction of Bing, Google still remains as the most accurate search engine out there today. However, it is not uncommon for a competitor to make some commotion when a new rival enters the arena.

According to an anonymous source via CNET, Serge seems to be particularly interested in Bing in contrast to other search engines. Microsoft spent a sizable chunk of money in building up Bing from acquiring a company to launching a $100 million marketing campaign.

Google CEO Eric Schmidt seems fairly nonchalant about Bing. In an interview with Fox Business Network, Schmidt stated, “It’s not the first entry for Microsoft… They do this about once a year.” I am not sure if Microsoft attempts to launch a new search engine every year, but that comment definitely carried some heat.

Regardless of whether Bing is a real threat to Google from a technical standpoint, notoriety and publicity may ultimately be more threatening than anything else. Only time will tell if Bing will become the butt of many jokes or hailed as a Google-killer.

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Entry was posted on Monday, June 15th, 2009 at 3:13 am under Google, Internet, Microsoft.

Read more entries by Mike Ferro.
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