Google co-founder scared of Microsoft Bing?

June 15, 2009

Google co-founder scared of Microsoft Bing? It seems like it’s difficult to go a day without hearing about Microsoft’s new search engine Bing. There is a rumor going around that Google is scared of Bing, or is threatened by it at least. The amount of R&D and marketing being poured into Bing by Microsoft is telling of how confident the execs at the company feel about their new search engine.

According to CNET, there are reports of big concern from the bigwigs at Google over Bing. Apparently the New York Post reported that Google’s co-founder Sergey Brin was so concerned and upset over Bing, he currently has his top engineers studying Bing and coming up with enhancements to Google.

The story does seem a bit farfetched when considering the fact that even with the introduction of Bing, Google still remains as the most accurate search engine out there today. However, it is not uncommon for a competitor to make some commotion when a new rival enters the arena.

According to an anonymous source via CNET, Serge seems to be particularly interested in Bing in contrast to other search engines. Microsoft spent a sizable chunk of money in building up Bing from acquiring a company to launching a $100 million marketing campaign.

Google CEO Eric Schmidt seems fairly nonchalant about Bing. In an interview with Fox Business Network, Schmidt stated, “It’s not the first entry for Microsoft… They do this about once a year.” I am not sure if Microsoft attempts to launch a new search engine every year, but that comment definitely carried some heat.

Regardless of whether Bing is a real threat to Google from a technical standpoint, notoriety and publicity may ultimately be more threatening than anything else. Only time will tell if Bing will become the butt of many jokes or hailed as a Google-killer.

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3 Responses to “Google co-founder scared of Microsoft Bing?”

  1. Glenn:

    I think how much MS are investing into advertising bing doesn’t say they’re confident, but rather reflects how badly they want to trump Google. I find it strange how they’re pasting other search engines as inaccurate while I find that they’re more accurate than and MS search engine offerings…

  2. Rick:

    Bing is having problems with regional and local geographic ad placements. My ad on Bing doesn’t show in my office, home or many friends homes who live in the Philadelphia area where my ad is targeted. My Google ad placement works fine though.
    I reported the problem to Microsoft AdCenter Support weeks ago but they haven’t admitted there is a problem yet.

  3. Boainfo:

    You could certainly see your enthusiasm in the work you write. The sector hopes for even more passionate writers such as you who are not afraid to mention how they believe. All the time follow your heart.

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