Yahoo Omg! the tops in online celeb news
When people think of celebrity and entertainment news they think of, well, People, as in the magazine. On line, though, the Yahoo site Omg is the place where the worshipers in the cult of personality go to genuflect.
The Yahoo celebrity news site is the number one online site for pop culture devotees, the place to be when you really care about dirt being dished. Omg has been getting more hits for over a year than its chief rivals, quite an achievement in the world of People and Entertainment Tonight. This is especially true when the winning organization only has five full-time staffers, with a little help from a few other Yahoo personnel from other sites.
It is of interest that it is not always the site that breaks the news that is the most popular reporter of that news; being first is not everything. For example, Yahoo got a substantial number of the hits on the story of Michael Jackson’s death, even though that story was broken on line by Omg uber-rival TMZ.com. The earliest bird apparently gets only some portion of the worm.
Carol Bartz, new CEO of Yahoo, has closed down a number of internal sites since she began her tenure with the portal company. She has even been critical of Yahoo’s tendency to place too many entertainment and celebrity stories on the site’s home page. Despite these facts, Omg is still alive and doing well, sometimes scooping the competition and often out-drawing it.
Industry estimates indicate that Omg gets about 20.6 million unique visitors per month. That’s a lot of visitors. It also makes Omg the highest ranked entertainment and celeb site on the internet. The competition is fierce: Microsoft has Wonderwall, there is TMZ.com, People.com, and a host of others. Reports from inside Omg say that they are confident that they can hold their lead, according to an AP story.
Successes at Yahoo have been hard to come by in recent years. Perhaps the past portal leader can learn something from the way Omg is being run, and instill some of its philosophy into other parts of the organization. The bright, cheery tone of Omg and their reliance on those qualities and not on digging for the stories might be just what Yahoo needs to make a comeback.
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