Microsoft has been on a rampage with its Internet Explorer 8 browser lately. The company has been pushing the latest browser with a slew of advertisement campaigns and contests to foster interest in IE8. The reason as to why Microsoft has been so aggressive probably stems from the fact that IE usage has been on the decline.
Many news sites have noticed Microsoft’s sudden change in IE marketing tactics. PC World even goes into details on why Microsoft is continuing to beat a dead browser. Microsoft has clearly been investing in marketing as there is a noticeable uptake in ads for the browser.
However, this could all be a knee jerk reaction to a drop in Microsoft’s market share of Internet Explorer to competitors like Firefox, Chrome and Safari. According to Tech Crunch, even though IE7 is still the most popular browser today, it took a decent 11.4 percent plunge this year. The 11.4 percent went to the other browsers out on the market, with Firefox taking the lion’s share.
Looking at the graph, it seems like the gap between IE7 and Firefox 3.0 has been reduced dramatically over the last year. Firefox has been picking up steadily in usage while IE has been dropping gradually. This definitely has to have some of the executives at Microsoft worried as IE usage is on the decline.
The latest stat for the month of July shows something very interesting. IE 7’s market share is currently around 31 percent while Firefox 3.0 is about 28 percent, which is extremely close. It seems like the browser wars is fully underway with Microsoft facing serious competition for the first time. It will be interesting to see how this graph will look like by the end of this year. Will Microsoft still remain on top with IE8, or will Firefox take the top spot?