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July 26, 2009 |

Google and Mozilla – A new relationship

By Michael W. Jones





Google and Mozilla – A new relationshipWhen your rich, friendly neighbor goes into competition with you, what do you do? That’s what Mozilla has to figure out now that Google has brought out the Chrome browser to compete with Firefox.

Mozilla and Google were always the best of friends, right down to living next door to each other in Silicon Valley. For most of that time, Google was mentor, patron, and ally to Mozilla as it rekindled the browser wars and fought the good fight against the likes of Microsoft and Apple. Now, with Google backing its own Chrome product, things are bound to change.

Mozilla has even moved across town, physically separating itself from its former ally, and is working to hold onto it’s share of the browser marketplace against three giant competitors instead of two, according to a New York Times story. Google has not yet made the kind of inroads that Mozilla and Apple have against Internet explorer, but it is impossible to count out a company like Google. Mozilla needs to read and understand the new situation, and to learn to compete with their old friend.

There is more at stake here than just the numbers. Everyone else is in the game for the money. Mozilla is the lone standard-bearer of the Open Source philosophy, in which everyone can pitch in and anyone can get a copy of and customize the code. Mozilla operates in a completely different world that its competitors.

Sandeep Krishnamurthy is the director of the business administration program at the University of Washington at Bothell. Krishnamurthy, who recently wrote a paper on Firefox’s success, says “Mozilla is about a community coming together and saying it can compete with the largest software company in the world. There really is nothing like it.”

Google says that they are not out to injure Mozilla in the marketplace, and so far they have not. Google Chrome only controls about 2 percent of the marketplace while Mozilla is still growing and now stands at 22.5 percent. Although there is little fear at either company that Google will stop supporting Mozilla, everyone also has to admit that Google will continue to feel business and financial pressure to use and promote Chrome.

As for Mozilla, they have vowed to work harder to to keep Forefox viable by continuing to improve their product, and that their areas of clear leadership in the browser war may become fewer. Still, Mozilla and Firefox now have a very strong track record and they, too, will be hard to ignore as the struggle for browser supremacy continues.

Related:

  • Is Google Chrome a death knell for Firefox?
  • Mozilla adds new subsidiary to "fix email"
  • Google Chrome and Mozilla Firefox neck and neck on JavaScript
  • Mozilla: Firefox 3 "almost ready," due for final release in June
  • Mozilla goes for Guinness World Record using FireFox 3 release on Download Day




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    3 Responses to “Google and Mozilla – A new relationship”

    1. Foo Bard:

      “Although there is little fear at either company that Google will stop supporting Mozilla, everyone also has to admit that Google will continue to feel business and financial pressure to use and promote Chrome.”

      Google doesn’t “support Mozilla.” Google pays Mozilla for search traffic. So does Yahoo and Ebay and Amazon.

      If Google decided to end that relationship that sends billions of searches its way, Mozilla could easily replace it with any of the other top search services for the same or even more money. (I’ll bet Microsoft would pay a pretty penny to add billions of Bing searches to its tally each month.)

      But that’s not in the interest of either party. Why would Google want to drop billions of searches that it gets for pocket change? Why would Mozilla want to move to a less capable default search? It’s a relationship with nothing but upside for both parties.

    2. foobar:

      “There is more at stake here than just the numbers. Everyone else is in the game for the money. Mozilla is the lone standard-bearer of the Open Source philosophy, in which everyone can pitch in and anyone can get a copy of and customize the code. Mozilla operates in a completely different world that its competitors.”

      Isn’t chrome (based on chromium ) not open source “product”?

    3. Peter Kasting:

      “Mozilla is the lone standard-bearer of the Open Source philosophy, in which everyone can pitch in and anyone can get a copy of and customize the code.”

      What? Google Chrome, just like Mozilla Firefox, is buildable (in a not-official-branded version) from a completely open source codebase.

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