BlackBerry could be the big winner in iPhone Vs Droid fight
As the fight between AT&T’s iPhone and Verizon’s Droid phones rages on in the media, it seems that RIM’s BlackBerry brand could be the unintentional winner.
Here in the United States a massive ad campaign fight has been raging between AT&T and Verizon over who has the best 3G coverage. All of this has been done under the guise of the Droid trying to gain a foothold in the smartphone market where the iPhone has taken over as the phone everyone envies. The problem is that consumers seem to not be loving the snipping all that much, and it is causing them to think more positively about RIM’s BlackBerry phones.
According to eWeek, BrandIndex, which polls 5,000 U.S. adults every day, has found that customer satisfaction with the BlackBerry brand has doubled since July. Drew Kerr, a spokesperson for BrandIndex, said, “They say a rising tide lifts all boats, but in the ad world, it works especially well when two rival wireless carriers launch blistering ad campaigns and file lawsuits.” He went on to add, “While a very public campaign war between Motorola’s Droid and Apple’s iPhone continues to wage on through the holiday season, RIM has quietly improved the customer experience with their BlackBerry smartphones. BlackBerry’s satisfaction scores have doubled since the summer to a 2009 year-to-date high, with a more recent 3 point gain since November.”
In short: Verizon and AT&T are having a school yard fight, while RIM leans against the wall being the cool kid everyone wants to hang out with.
You would think that these two companies might notice what is going on as both companies surely have staff that are supposed to pay attention to consumer perception, but apparently both are too involved in the contest to outdo one another that it is totally slipping by them.
True, we are comparing a manufacturer against two carriers, but this still can’t be good news for two of the biggest cellular networks in the country.
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December 14th, 2009
they will both loose to the company that has a all inclusive plan for a flat rate. I own a iphone but i am getting tired of paying the premium for the name when much better voice and data plans exist. ATT you have until august to get your shit together! its a new day and age cell phone plans should be all unclusive and not 100+ bucks
December 16th, 2009
This ad sniping back and forth has only been going on since the Droid buildup, so for about a month. What does that have to do with BlackBerry perception on the rise going back to July? Who draws such unsupported conclusions???
January 9th, 2010
It will be a LONG time befote Blackberry can come back from the damage done by the Storm.