Apple wins multiple Adweek accolades
Adweek is busy naming its Best Of The 2000s. And the big winners are Apple and its CEO Steve Jobs, with five awards for various campaigns and achievements. Why, it’s enough to make a fanboy weep tears of joy.
Apple is a company you either love or you hate. The whole point is that you buy into being part of the Apple story, and once you’ve paid your (rather costly) entrance fee, your fanboy credentials arrive through the post a couple of months later. But even I as a non-paid-up non-member readily admits that Apple has been one of a handful of companies to dominate the tech world over the past decade.
If I was asked to name three companies that have shaped the past decade, the first names to come to mind are Apple, Google, and Facebook. So it’s no wonder that all three of these feature in Adweek’s Best Of The 2000s. But one took home the most glory, with Apple, its chairman, and its products taking home five of the accolades.
Apple was named Brand of The Decade, with Adweek noting its rise from the grave to become a brand beloved by its customers. And Steve Jobs is the focal point.
Steve Jobs was named Marketer of The Decade, with the Think Different slogan he brought with him when he rejoined the company at the end of the last decade summing up his powers to sell an idea, a way of life to the buying public.
The iPod was named Product of The Decade. Not bad for a product which wasn’t even the first in its class but which redefined the product and has sold by the million across various iterations ever since.
Apple’s Get A Mac was named Campaign of The Decade. In essence a running joke against Microsoft, where Apple is represented in human form by a young, cool guy compared to the nerdy PC, it’s done the power of good for Mac sales.
Apple’s Silhouettes was named the Out-of-Home Ad of the Decade. These simple yet highly effective adverts feature nothing more than a silhouette of someone wearing and enjoying an Apple product. Instantly recognizable.
The sad thing is this even though I don’t like Apple products, their pricing structure, or the style over substance attitude that sums the company up, I’m struggling to disagree with any of the above awards. Just don’t call me a fanboy.
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