Twitter’s success doesn’t translate overseas

Despite an aggressive International growth plan that saw Twitter launched in Spanish, German, French and Italian this year, Twitter’s growth is flat at home and abroad.

With all of these recent launches, Twitter added 2 million users in November from 58.3 million visits in October. However those 2 million users only represent 3.5 percent growth for the service.

In the U.S. Twitter only added 100,000 unique viewers in November after having lost 8 percent of its 19.37 viewers in October. While it’s amazing that Twitter managed to stop hemorrhaging users, the service seems to be losing steam before it truly hits the mainstream.

Some might argue that more users are signing onto Twitter using some sort of client, the Web usage numbers are still important. In fact, if Twitter wants to keep growing its user base, it will need a fresh pipeline of Web users signing up every single month.

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