LCD TV sales set to increase in 2010
Offering further proof that the world is moving out of recession, consumer spending is increasing. Home electronics manufacturers are sure to have a better 2010 than 2009, with sales of large screen TVs in particular looking set to recover.
While some economists and naysayers foresaw the recession and tried to warn us, most people carried on stumbling blindly towards economic meltdown. This meant 2009 was, for most people at least, a year for tightening their belts and budgeting more carefully than they had been previously.
In this sort of environment, big purchases such as the large screen television you’ve been craving since your neighbors bought one fall by the wayside as just getting by becomes essential. But the recession is now starting to lose its grip on the economy, meaning those kinds of purchase once again become a possibility.
According to CNet, TV sales are starting to recover, and look set to increase as we move into 2010. Third-quarter shipments of LCD televisions increased for the first time in a year, and this upward trend looks to to continue and strengthen through 2010.
LCD TV sales are set to be particularly good, while plasma models and the new LED models will also see increased demand. CRT models will hang on in there despite being outdated technology.
Hisakazu Torii, vice president of TV market research for DisplaySearch, said in a statement:
China is a hot growth engine for the global flat panel TV market as the transition from CRT to LCD and plasma TVs continues to drive market growth. Government stimulus activity is having a positive effect on demand for flat panel TVs in both China and Japan, while several upcoming analog-to-digital broadcast changes in 2010 are likely to increase demand in Western Europe for digital TVs. Meanwhile, large price declines in North America have been driving strong unit demand, especially for 19- to 32-inch sizes.
There are clearly defined markets for TVs at the moment. People in emerging markets will just now be moving from CRT technology to LCD and plasma. While people in ‘developed TV markets’ such as North America, Europe, and Japan will likely want a second, smaller TV for other rooms in their houses, as well as the next big things: LED, higher framer rates, and 3D TV in years to come.
All of which is good for TV manufacturers and retailers.
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