Despite the war with studios, Redbox has a record breaking day
What supply chain problems? Despite three major Hollywood studios trying to cut supply of new movies to the Redbox DVD kiosks, the company still had a massively successful New Years Eve.
Video Business is reporting that the Coinstar-owned Redbox DVD rental kiosks racked up an impressive two million rental transactions on this past New Years Eve. This beats the company’s old record by 170,000 transactions. ”With many Americans celebrating New Year’s Eve at home and many more resolving to save money in 2010, Redbox proved a great way to do both,” Redbox senior VP of marketing and customer experience Gary Cohen told Video Business.
Considering the ongoing fight the company is having with Warner Home Video, 20th Century Fox Home Entertainment and Universal Studios Home Video, wherein these companies have refused to ship new releases to the kiosk company, this record is just that much more impressive. Although the company has found some methods of still getting new releases, they have been running out of copies on a regular basis by the weekends, so one assumes the company either upped its stock, or else people were just renting whatever was on hand.
This record breaking day caps off an impressive year where Redbox saw a total of 350 million rental transactions at its 19,000 kiosks across the United States. (In my little town of 17,000, we have at least five of these machines that I know of.) The company also announced what the top renters were for the year across six different categories, but the overall category was very interesting:
- Paul Blart: Mall Cop
- The Proposal
- Taken
- Gran Torino
- Knowing
There is no word on what quantities these titles were rented in, but it had to be significant with the total number being 350 million.
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January 7th, 2010
Do the math, it’s only 90 rentals per machine. It only seems like a success, because they get everything so cheap. Cheap labor, cheap locations and they’re crying foul cause they can’t get cheap product!
Smoke and mirrors, the media will catch on at some point.
GO INDIES!
July 29th, 2010
Do the maths it’s 354 rental per machine per week