Yahoo continues to lose share of search engine market
It seems that Yahoo still can’t hold on to its share of the United States search engine market, even with Microsoft now handling it.
Yahoo, the former king of search engines, lost a bit more ground in December to Google and Microsoft’s Bing. According to eWeek, comScore’s latest numbers for December, Yahoo fell from 17.5 percent in November to 17.3 percent in December.
While Yahoo fell, Google rose from 65.6 percent to 65.7 percent, and Microsoft’s Bing climbed from 10.3 percent to 10.7 percent.
These numbers may not seem like that much, but when you consider the hundreds of millions of searches done each month, and the amount of ad revenue generate from each tenth of a percent, it does add up to quite a bit. It seems the only growth left in the market is to cannibalize from the once great Yahoo, making you wonder just how much further it can fall and still stay lucrative for the company.
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