Steve Jobs: Apple Tablet to be “the most important thing I’ve ever done”
I take my hat off to both Apple and Steve Jobs. The company as a whole, and the man in particular, are the masters of hype, able to finely judge how much information to leak, and when, about an upcoming product in order to gain the most attention possible. And the forthcoming Apple Tablet has been their finest hour.
I’ve never experienced anything like this. And I’ve been following technology and product launches for some time. The announcement and launch of the iPod was big, the announcement and launch of the iPhone was bigger, but the build-up to the announcement and launch of the Apple Tablet has seen new levels of rumormongering and speculation. All fueled by Apple and its legion of fanboys.
It’s 99.9 percent guaranteed that Apple will unveil the Apple Tablet at its special media event on Wednesday. If it doesn’t then it could be the biggest anti-climax since the Second Coming of Christ. Don’t worry, you haven’t missed it, it hasn’t happened, and that’s the point.
Even I, as a card-carrying member of Apple-hating brigade, hope the mythical Apple Tablet – iSlate, iPad, iGuide, iTouch, iDontGiveACrapAnyMore – turns up this week. Because I’m sick of reading all the nonsense being written about it from people who haven’t even seen the product yet. How can you speculate as to what the Tablet will excel at and what it could do better when you’ve yet to even be told of its existence?
Three days away from the unveiling, the hype machine is building ever stronger. The latest is TechCrunch claiming to have heard (not directly but from second and third-hand sources) that Apple CEO Steve Jobs has said of the Tablet, “This will be the most important thing I’ve ever done.”
Jobs may have said this, or he may not. But I’m sure he said the same thing about the iPod and the iPhone, so it’s no real surprise to hear him extol the virtues of the latest Apple product. After all, that’s surely his job. And this one quote leaking out of Apple is no accident, but rather the latest in a long line of carefully timed and constructed leaks to feed the Apple Tablet frenzy.
And it’s worked. Even those of us who despise the hype are giving it publicity. Congratulations Apple, you win again.
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January 25th, 2010
I am very excited to see this device.
January 25th, 2010
I would buy it depending on the cost which I probably won’t because this will go for 700+
January 26th, 2010
I would not characterize the iPod launch as “big.” It got big, but did not start out that way.