Bravo TV deal aims to take location gaming mainstream
A cellphone-based game based on users visiting locations in person is to get a major visibility boost through a hook-up with the Bravo network. The deal will mean locations featured in Bravo shows will get special emphasis in the game.
Foursquare involves users confirming they’ve visited a particular location by using their phone to access a geo-tagging system. Users can then add comments and information about a particular facility, such as a store or restaurant, and the person who has visited a location the most times at any stage is dubbed as its online mayor.
More than 500 locations will now be marked as Bravo-related and tied-in appropriately. For example, the listings for restaurants could now include reviews from judges on Top Chef, while the cast of The Real Housewives could offer guides to their favorite clothes stores. The game will also get on-air plugs during Bravo programming.
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