Facebook overtakes Yahoo in U.S. traffic
Facebook has grown a phenomenal amount over the past few years, from being a MySpace also-ran to the ubiquitous all-star it is today. And it’s now overtaken Yahoo to become the second most-trafficked site on the Web in the United States. And it has Google in its sights.
While I’ve always been a Facebook rather than a MySpace fan, the two social networks were even at one point, both attracting their own audience. But Facebook has powered ahead in recent times, and is now challenging true tech giants for popularity.
Compete reports that Facebook managed 133.6 million unique visitors in February, which took it past the 132 million of Yahoo for the first time. And while Yahoo’s slump is partly to blame, Facebook upwards surge is the main reason for this.
Google overtook Yahoo two years ago and now manages 147.8 million uniques a month.
Facebook is already ahead in one marker – time spent on each site. During January, 11.6 percent of all time spent online was spent on Facebook which, when compared to the 4.25 percent for Yahoo and the 4.1 percent for Google, is a phenomenal result. Now if Mark Zuckerberg and co. could better monetize Facebook, then the sky’s the limit on what the site could achieve.
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