reMail purchase brings Gmail search to the iPhone
The latest purchase in Google’s recent acquisition spree will bring search functionality to Gmail on the iPhone. The other thing the reMail acquisition brings is fresh talent to the Googleplex.
A few months ago Eric Schmidt announced that Google would begin a new round of acquisitions to bring new products and fresh ideas to the company. Since then, Google has purchased companies like Aardvark, a realtime search engine.
Now Google is scooping up iPhone application developer reMail to bolster its email offering. reMail allows users of its iPhone app to search their Gmail messages natively on the device.
This is an important function that’s core to Gmail’s philosophy of sifting through your virtually unlimited email by search rather than organizing everything into folders. However it wasn’t something that Apple was going to tackle in the iPhone’s standard email client.
reMail will spare Gmail users the annoyance of having to sign into their email accounts through their browser in order to search for old messages. While that method worked, it’s relatively annoying and counter to most people’s method of using Gmail.
Along with the acquisition comes reMail Founder and CEO Gabor Cselle as a Product Manager in Google’s Mountain View office. This isn’t Gabor’s first stint at Google as he was a Software Engineer there previously.
After working for Google, Cselle went on to work for Gmail addon developer Xobni, which indexes all of the pictures and attachments in your Gmail account. Xobni is still around a kicking with both a free and paid version of its service, but Cselle moved on to found reMail.
Buying reMail gives Google a solution to dealing with the brain drain of employees leaving once their stock is fully vested. If the former employees can launch a startup that’s core to Google’s mission, there’s a chance they could get acquired and rehired by the company.
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February 7th, 2011
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