Consumers waste fortunes on gadgets they can’t use or don’t use effectively

March 4, 2010

Consumers waste fortunes on gadgets they can't use or don't use effectivelyWe all love a good gadget, don’t we? If it’s electronic and does something fancy which may entertain us or improve our lives one iota then we’re suckers for it. And yet most of us buy gadgets we don’t know how to use properly or end up not using the gadget to its full potential. And we’re spending a fortune doing so.

According to a new survey by One Poll, the average Brit spends over £3,000 ($4,500) on electronic equipment each year. And yet between us we’re wasting £52 billion ($78 billion) by not using those self-same gadgets to their full potential. I’m guessing results for other countries would turn out to be very similar.

According to the Press Association, almost half (47 percent) of those polled didn’t know an HD TV had to be hooked up to an HD source to actually do its job. Worryingly, 2 percent thought you “needed to be born with HD Ready eyesight” to be able to watch in high-definition.

Personally speaking, I don’t spend that much on gadgets, only buying the ones I need. And when I buy them I make sure I make sure I get full use of them, and consequently get my money’s worth. So I’m either tight or sensible. Or both.



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3 Responses to “Consumers waste fortunes on gadgets they can’t use or don’t use effectively”

  1. Sam:

    This gadget is sensiblbe. A waterproof notepad for showerthinkers: http://www.myaquanotes.com

  2. Ty2Runr:

    But not as much as corporations spend on COTS software for essentially the same reasons.

  3. FreedomLover:

    Yeah ain’t that the truth!!

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