Say goodbye to the Digg Effect
A front page on Digg currently means a shed-load of traffic for the site responsible. In fact, smaller sites not used to the volume of visitors heading their way often buckle under the pressure. But with a new Digg on the verge of launching, the Digg Effect is likely to be no more.
Digg CEO Jay Adelson unveiled the new look Digg at SXSWi on Saturday. Among the changes users will notice are a new interface, one-click Digging, and more personalization options. And it’s the latter which is likely to kill off the Digg Effect which many Web sites and bloggers strive to achieve, with Adelson telling the L.A. Times that impact of hitting the front page of Digg will be diminished once Digg 2.0 finds its feet.
Adelson doesn’t see this is as a bad thing, insisting that a rush of unexpected traffic is “hard to monetize,” and likening it to gambling. And he’s right. Although the Digg Effect looked great on the monthly stats it did little for revenue.
Hopefully the new Digg will drive more traffic more consistently to the sites being submitted to the site. That at least seems the intent.
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