It is often said that the first step is admitting you have a problem. So maybe Google’s woes in the field of social networking are about to be overcome.
Google absolutely rules the search sector, and is doing pretty well for itself in all manner of other sectors as well. But its one blind spot so far has been the social Web. It just doesn’t seem to know what it is doing.
Orkut and Buzz were two attempts by Google to claim a place in the world of social media and, well, neither managed it. But Google is hardly about to give up and admit defeat to the likes of Facebook and Twitter. Instead, it’s seeking someone who can forge the company’s path through the social media maze.
According to GigaOM, Google has hired an international recruiting firm to find a ‘Head of Social’, with the role described as:
This is a new and very strategic position, as Google knows it is late on this front and is appropriately humble about it. In Google’s view, conceptually, there are two ways to tackle social, each impacting who may be successful in this senior post: 1) building an innovative offering specifically in this area; or 2) developing the capability and integrating social into Google’s existing portfolio.
Google could do with all the help it can get, and really needs to get a handle on the social Web before Facebook and the like get so big as to never get caught. Then Google’s only option would be to acquire Facebook, and I can’t see that happening.