People just aren’t interested in 3DTV yet
This is something most of us watching from the sidelines had already worked out, but it’s nice to see some actual figures backing the guesstimates up.
3DTV is the future, or so they keep telling us. By they I mean the manufacturers who need to keep selling us the latest technology whether it’s good for us or not. With many people now having taken the plunge and bought an HDTV, the focus has now switched to what the manufacturers all want us to buy next. You’ve got to future-proof your technology after all.
Except you haven’t when the future is far away. And that is the case with 3D television broadcasts at this point in time. While some broadcasters are starting to experiment with 3D, the majority aren’t and have no plans to do so. Which leaves very little reason to buy a 3DTV at this stage in time. Thankfully, consumers generally agree, not being enticed into parting with a small fortune.
A YouGov poll conducted by Deloitte shows how little interest there is for 3DTV sets at the moment.
Of 4,199 British consumers questioned, just 89 stated they were likely to buy a 3DTV set in the next year. That’s just 2 percent, a tiny fraction when considered against the continual bombardment of advertising and “You need to own this technology!”-style directives.
Unsurprisingly, those aged between 25 and 34 are the most likely (around 5 percent) to buy into 3D, with those over 45 the least likely (just 1 percent) to do so.
These figures only apply to the next 12 months, of course, and as time goes on more people are likely to become interested. This will be especially true if the amount of content available to watch in 3D increases, and the technology evolves so that glasses are removed from the equation. Until then we’ll all just continue to watch our HDTVs happily.
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August 28th, 2010
My wife gets nausea when viewing TV through the 3D glasses so no sale as long as the glasses are required. If that problem is resolved by Toshiba and the others who are working on no-glasses 3D then maybe we’ll consider it. But they don’t have long; our planned TV purchase is slated for the holiday season. After that, once we have a set it’d take a feature far more compelling than what I’ve seen from 3D to get me to buy again.