MySpace on Facebook as networks get more social
MySpace has tweaked its system so that user updates can be posted directly to Facebook. It may appear to be an acceptance of the change in top dog status in the social networking world, but it’s a smart move that might retain a few users.
The change is extreme simple: MySpace has used Facebook’s Application Programming Interface (API) to set things up so that, if MySpace users choose, they can have anything they post on the site automatically posted on their Facebook account as well.
This doesn’t just mean status updates, but covers links, images, music, video and so on. That might be particularly useful for people who mainly use MySpace for promoting a band, club night or other entertainment products and events.
Something along these lines has been on the cards for some time as MySpace continues to become a distant number two to Facebook (though amazingly 60 million Americans visited MySpace last month) and fears people deciding to jump ship altogether. The theory appears to be that if people don’t have to visit both sites to make a post, at least some of them will stick to MySpace at least some of the time.
The specific prompt looks to have been Facebook setting up the fan pages feature, which gives bands and other organizations all the promotional benefits of MySpace but with a larger audience and, well, without having to go to MySpace.
Indeed, MySpace even acknowledges this, suggesting musicians could share their audio content from the site with visitors to their Facebook fan page.
As someone who is on MySpace but very rarely visits these days, I can’t say the move really does a lot for me. What would be really useful (but isn’t possible as far as I know) is to hook things up so that posts from all my contacts on MySpace appear in my Facebook news feed.
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August 27th, 2011
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