It turns out that Reddit, always described as the smaller, less popular, unloved brother to Digg, could actually have now passed the latter in terms of page views. Which suggests Digg has larger problems than any of us thought.
I like Digg and I like Reddit. They’re the two social media sites which are actually worth visiting on a regular basis. They are, however, very different. Digg is big, ballsy, and in your face. Reddit is simpler, more discreet, and has a little more of a Wild West feel to it.
In a recent blog post talking about Digg v4 (more on that later), Kevin Rose boasted of the 200 million page views the site enjoyed in July. Impressive. Well, at least it seemed impressive until lead programmer Chris Slowe posted Reddit’s figures to the site: 300 million page views in the same time period. And while Alexa suggests Digg was still ahead during July, the two sites have swapped places in the past few days.
What has happened in the past few days? Well, a user revolt at Digg due to the changes rolled out with version 4 of the site for starters. As part of the campaign to enforce changes at Digg, Reddit found itself hogging the front page of its rival for a time.
So we’re left with a situation where Reddit is either bigger (in terms of page views) than Digg already, or is well on its way to being so. The more changes Digg enforces as it attempts to evolve and move in a new direction, the more users are going to switch allegiance to Reddit.
Personally I’ll keep using both sites as a source for interesting news and tidbits from across the Web. They serve different purposes from each other, and so despite some inevitable crossover should be able to live side-by-side. Still, it’s good to see Reddit growing into the monster it always threatened to be. And using a fraction of the staff and resources that Digg has as well.