Apple spends big bucks for Google ads
The tech field is so interwoven and complex that two companies can be involved in what is advertised to be a “war” and still do a lot of business together. Thus it is with Apple, Google, and advertising.
A document apparently leaked by someone from inside Google and obtained by someone in the blogosphere gives an interesting overview of what Google’s largest customers spend on advertising with the search giant. The list is headed by AT&T Mobile ($8 million per month) and includes such heavy hitters as the Apollo Group ($6.67 million), Expedia ($5.95 million), and Amazon ($5.85 million). Also in the top ten were eBay, BP, Hotels.com, J.C. Penny, Living Social, and ADT Security. It seems that a lot of companies write big checks to Google every month.
One interesting tidbit, according to MacRumors, is that Apple spent almost a million dollars on Google ads during the month of June. While certainly nowhere near the top ten Google advertisers, a million bucks on AdWords, one little tiny ad at a time, is a lot of money. Ad Age, who came up with the leaked Google document, had the following to say about the contents:
By comparison, one of Google’s top advertisers that month, AT&T Mobile, spent more than $8 million on AdWords in June, a big month for the company, which was supporting the launch of iPhone 4. (AT&T is the third-largest U.S. advertiser, according to Ad Age DataCenter; it spent $2.8 billion on measured media — almost $1.3 billion on TV alone — in 2009. The company declined to comment on its search spending.) Other big June spenders included Apollo Group, the company behind The University of Phoenix, online travel site Expedia, eBay and Amazon, which all spent over $5 million apiece on search.
The data obtained by Ad Age includes huge brands such as GM, Walt Disney, Eastman Kodak and BMW, which appear to have spent less than $500,000 in June. Tech rival Apple spent just under $1 million on search during the month, as did chip maker Intel.
While it has always been true that business makes strange bedfellows, this is a truly odd pair. It seems that every tech publication on the planet has at least a weekly article about the battlefields that Apple and Google occupy. And, while they are doing that war thing, it would appear likely that Apple writes Google a check for a cool million every month…
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