There are signs that the launch of Windows Phone 7, and of course the smart phones on which it runs, may be at least a bit of a disappointment, since the phones seem slow coming out of the starting gate.
What if you gave a party and nobody came? That is a question that Microsoft may be asking itself about the launch of the smart phones run by Windows Phone 7, the latest iteration of its mobile operating system. Let’s take one AT&T location in San Francisco, one of the tech hotbeds in America. Things looked good at first, with maybe 200 people in line at the store yesterday morning. It turns out, though, that almost all of the people were standing in line hoping to get free tickets to see the group Maroon 5 at a concert which is part of the Windows Phone 7 kickoff event being run by Microsoft.
At the end of the day it seems that very few people wanted to buy the new Windows 7 handsets. Reports about the number of sales vary slightly, but they are between 7 and 10 sales at the particular store in question in San Francisco. That certainly fell short of Microsoft’s estimates and even those of the company’s severest critics. The same sort of reception seems to have been fairly normal for both AT&T and T-Mobile stores in San Francisco. In fact, it looked like AT&T was much more interested in pushing the iPhone than any of the handsets powered by Windows Phone 7, according to a CNET story.
Microsoft has been absent from the smart phone marketplace for a long time while they were building the new Windows Phone 7 operating system from the ground up. Their market share in the smart phone arena had dropped to very near nil, so this is as much an attempt at resuscitation as it is a product launch. If yesterday in San Francisco was any indication of how things are going to go, Microsoft has some very tough sledding ahead of it.