Is the Windows Phone 7 launch a bust?

November 9, 2010

There are signs that the launch of Windows Phone 7, and of course the smart phones on which it runs, may be at least a bit of a disappointment, since the phones seem slow coming out of the starting gate.

What if you gave a party and nobody came? That is a question that Microsoft may be asking itself about the launch of the smart phones run by Windows Phone 7, the latest iteration of its mobile operating system. Let’s take one AT&T location in San Francisco, one of the tech hotbeds in America. Things looked good at first, with maybe 200 people in line at the store yesterday morning. It turns out, though, that almost all of the people were standing in line hoping to get free tickets to see the group Maroon 5 at a concert which is part of the Windows Phone 7 kickoff event being run by Microsoft.

At the end of the day it seems that very few people wanted to buy the new Windows 7 handsets. Reports about the number of sales vary slightly, but they are between 7 and 10 sales at the particular store in question in San Francisco. That certainly fell short of Microsoft’s estimates and even those of the company’s severest critics. The same sort of reception seems to have been fairly normal for both AT&T and T-Mobile stores in San Francisco. In fact, it looked like AT&T was much more interested in pushing the iPhone than any of the handsets powered by Windows Phone 7, according to a CNET story.

Microsoft has been absent from the smart phone marketplace for a long time while they were building the new Windows Phone 7 operating system from the ground up. Their market share in the smart phone arena had dropped to very near nil, so this is as much an attempt at resuscitation as it is a product launch. If yesterday in San Francisco was any indication of how things are going to go, Microsoft has some very tough sledding ahead of it.

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7 Responses to “Is the Windows Phone 7 launch a bust?”

  1. frank:

    Well what do you know you idiot.

  2. Guiden:

    Frank, do you have a rebuttal for what he said or are you some insecure Microsoft fanboy who’s just going to troll because someone doesn’t put a company you like in a favorable light?

  3. abc007:

    This is the only article on Google News that says that Windows Phone 7 may be a bust, while all the others are saying it is flying off the shelves and sold out in most places.

    Is this poor research, or is the author a shill for the competition?

  4. Byron:

    Really, though, one metropolitan area and all of a sudden it’s a bust, does seem like shoddy journalism if you’re going to rate a NATIONAL release. Did we mention how well it’s doing overseas as well?

  5. AN:

    As the home of both Google and Apple, I would have assumed that the Bay Area was not an ideal hotbed of Microsoft enthusiasm anyway. Which is not to say WinPhone is a runaway hit either, of course, but it’s certainly not the Kin.

    It sounds like the story so far is that there is enthusiasm from a certain niche of people, plenty of fence-sitting, and plenty of other people who don’t care yet or are perfectly happy with their phone from another vendor.

    Which, really, isn’t a bad result for Microsoft. They’re not being laughed out of the market, which was the scenario doomsayers predicted. We know Microsoft is perfectly capable of iterating improvements, because that’s what Microsoft does in every other market. So as long as their phones stay out there and don’t get written off, time is on their side, which is far more than they could say a year ago.

    Next stop: “early 2010″, which is when cut-and-paste and CDMA phones are slated for.

  6. alex:

    Microsoft Sells 40K Windows 7 Phones

    That’s a fail just like the Kin’s.

    As big-splash debuts go, Microsoft’s(MSFT) Windows Phone 7 launch at AT&T(T) and T-Mobile didn’t exactly make waves Monday.

    Even with a glitzy media intro last month hosted by champion inside-seller and company chief Steve Ballmer, Microsoft, which spent a reported $100 million on the phone’s advertising campaign, sold a mere 40,000 Windows 7 phones Monday, according to a market research source who tracks phone sales.

  7. Darrell:


    It’s not a fail. It’s only one day and those 40k were only in the US. Don’t forget this was launched in other parts of the world first and from what I’ve read it selling very well.

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