Mac users are a bunch of young urban liberal hipsters. It’s a horrendous stereotype, and it appears some people live up to it.
The claim comes from a survey by Hunch, a website designed to recommend everything from movies to recipes to users based on a combination of their own responses to questions and the actions of people they follow online.
Though there’s inevitably a lot of coverage of the survey, there’s an important thing to remember when looking at the results: it is NOT a comparison of Mac vs PC users. Instead it’s a comparison of nearly 400,000 people who answered the question “Are you a Mac person or a PC person”, to which 52 percent said PC, 25 percent said Mac and 23 percent said neither.
Leaving aside Linux users, if you compare that to actual market share figures, it’s clear that Mac users are considerably more likely than PC users to identify themselves as belonging to one camp over the other. So it’s by no means a representative sample of each group: indeed, it’s inherently a sample of people who identify with a stereotype.
Still, with that in mind, here are some of the findings. Mac people are more likely to:
- be aged under 35;
- be liberal;
- live in a city;
- have completed four years of college;
- frequently throw parties;
- assess themselves as having greater verbal skills than mathematical skills;
- be vegetarian;
- drink red wine; and
- prefer indy films.
PC people? Well, they are more likely to prefer fitting with others, see the differences in people rather than similarities, wear casual clothes such as jeans, and prefer a Harley over a Vespa (Mac people are more split.)
There are also preferences for media, though the survey doesn’t give any figures to show how extreme the differences are: it’s CNN.Com, Smallville and The Lost Symbol for PC people and Huffington Post, Parks & Recreation and Moby Dick for people users. Oh, and shockingly Mac people are more likely to read Macworld magazine.