What a difference a year makes. In 2010, Apple’s CEO was vilified by the haters for saying what everyone knew was true — Adobe’s bloated multimedia middleware would never run well on mobile, is woefully insecure and uses resources like a Hummer driving Republican. The haters still hate, but most everything else has changed.
Back on April 29, Apple published Steve Jobs’ “Thoughts on Flash”. The response was immediate and overwhelming — the iPhone and iPad would fail because they didn’t support Flash.
Steve Jobs was vilified for bringing politics into technology. Fundamentally, he was accused blocking Flash to kill a competitor, that the effort was doomed to failure because it wasn’t based on reason or market realities.
Last quarter, iPhone and iPad sales rose more than 100 percent year-on-year. Further, the iPhone is best selling smartphone brand worldwide and the iPad has yet to encounter a serious competitor.
So much for mobile Flash as a competitive advantage.
Seriously, what’s the battery life of dual-core LTE Android phone running Flash? No one knows because you can’t unplug it.
Quality is the quantity
Even more telling, have you seen the reviews of Amazon’s HTML5 only Kindle Cloud Reader? It’s really, really smooth on every platform, not just mobile. That means Android, iPhone, Mac, PC, whatever and you need neither a plugin, just an HTML5 compatible browser, nor nervously check your device’s battery.
Who else has gone HTML5? Facebook. The world’s biggest social network is in the midst of migrating its mobile development effort to HTML5 with 750 million users in tow.
In fact, their first real iPad play is HTML5 powered. It took them awhile, but they slogged it out and delivered without any Adobe multimedia middleware malaise.
Who needs Flash? Certainly not Android users and you can thank Steve Jobs for that…
What’s your take?