The Rochester, NY-based company synonymous with photography that once employed tens of thousands, but has been acting more like a patent troll of late, is getting out of the business snaps and will focus instead on printing solutions. Momma done took our KodaChrome away and is coming back for the camera — the American icon isn’t gone, but will certainly be less visible.
Back in October 2011, Kodak puts its digital patents up for sale and last month they filed for bankruptcy protection in January. But, the company was just getting warmed up — they’ve announced still and video cameras are being cut from their catalog as are digital picture frames.
“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” said Pradeep Jotwani, president, consumer businesses, and chief marketing officer.
Kodak will, however, keep making will keep making photo printing and desktop inkjet printers — the company expects to take a $30 million charge related to the move and save more than $100 over time as a result.
Point, shoot, kill
I’ve got a Kodak point n’ shoot camera (meh!) and multifunction printer (yay!). Apparently, those feelings are shared by many if not the majority of the company’s customers.
That said, although it is sad that Kodak is leaving the business it popularized and then owned for decades, I’m glad they still like printers because I like their printers, too…
What’s your take?