Kodak killing cameras, digital picture frames

February 9, 2012

The Rochester, NY-based company synonymous with photography that once employed tens of thousands, but has been acting more like a patent troll of late, is getting out of the business snaps and will focus instead on printing solutions. Momma done took our KodaChrome away and is coming back for the camera — the American icon isn’t gone, but will certainly be less visible.

Back in October 2011, Kodak puts its digital patents up for sale and last month they filed for bankruptcy protection in January. But, the company was just getting warmed up — they’ve announced still and video cameras are being cut from their catalog as are digital picture frames.

“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” said Pradeep Jotwani, president, consumer businesses, and chief marketing officer.

Kodak will, however, keep making will keep making photo printing and desktop inkjet printers — the company expects to take a $30 million charge related to the move and save more than $100 over time as a result.

Point, shoot, kill

I’ve got a Kodak point n’ shoot camera (meh!) and multifunction printer (yay!). Apparently, those feelings are shared by many if not the majority of the company’s customers.

That said, although it is sad that Kodak is leaving the business it popularized and then owned for decades, I’m glad they still like printers because I like their printers, too…

What’s your take?

via AP

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4 Responses to “Kodak killing cameras, digital picture frames”

  1. Joey:

    It is sad to see any company failing, especially those that have been around for years. Many people like me grew up using Kodak products, and never thought that they would be hearing bankruptcy and Kodak in the same sentence. I guess as technology evolves, the company has to be willing to mold to fit the market.

  2. Joey:

    I couldn’t agree more. It is sad to see any company failing, especially those that have been around for years. Many people like me grew up using Kodak products, and never thought that they would be hearing bankruptcy and Kodak in the same sentence. I guess as technology evolves, the company has to be willing to mold to fit the market.

  3. Bob D Bob:

    All good employers come to an end.

  4. digital picture frames:

    You understand thus considerably when it comes to this subject, produced me in my opinion imagine it from so many varied angles. Its like men and women are not fascinated until it’s one thing to do with Girl gaga! Your personal stuffs excellent. All the time care for it up!

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