Nokia promises Windows Phone PureView

One more reason to resist writing off Microsoft’s Windows Phone operating system for a little longer?

For those unaware of PureView it’s Nokia’s phone camera tech that makes the forthcoming 808 PureView handset capable of shooting at 41-megapixels. By using oversampling of 3-, 5-, or 8-megapixel shots, PureView produces huge images containing immense detail. Unfortunately the 808 will run on the Symbian operating system, which a lot of people aren’t too keen on.

Nokia and Microsoft are now comfortably in bed with one another, with the Lumia range of handsets flying the Windows Phone flag for the time being. This lead many tot suspect PureView would be coming to a future Lumia handset, and that’s now been confirmed by multiple sources at the Finnish company.

In an interview with HowardForums, Chris Weber, President of Nokia U.S., declared that the PureView technology would eventually make it to the Lumia range. A company spokesperson has since clarified the comments, telling The Inquirer:

“We have stated that we plan to use Pureview imaging technologies to deliver high-end imaging experiences in future Nokia products. Since Nokia is committed to Windows Phone as its primary smartphone platform, that includes plans to bring Pureview to Lumia over time.”

“PureView represents the highest category of smartphone imaging from Nokia, of which the Nokia 808 PureView is only the first example. All Pureview innovations will be based on a combination of high-resolution sensors, high-performance optics and Nokia-developed algorithms to create unique smartphone imaging experiences.

“We look forward to revealing more in future, but for now we are focused on rolling out the Nokia 808 Pureview to markets around the world.”

Or to put it more simply, PureView will be coming to Lumia soon but not until we’ve sold the Nokia 808 PureView to a lot of people. Hopefully.

Windows Phone hasn’t yet taken off in the way it really should have. It’s a great OS but people are happy enough with iOS or Android, making a third choice seem, well, the third choice. When PureView does make it on to a Windows Phone-powered Lumia handset things could change. I suspect the lure of having that kind of camera tech in a smartphone will be hard to resist.

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