Apple demands iPad 3 domain even though the iPad 3 doesn’t exist

July 2, 2012

The iPad 3 doesn’t exist. It’s merely a figment of your imagination. There is no such thing as an ‘iPad 3′, just ‘the new iPad’. But that hasn’t stopped Apple demanding the domain name.

When Apple unveiled its latest model of iPad in March it backed away from the numbering system it had used for the iPad 2 and all models of iPhone to date. Nowhere has the company referred to the latest iPad as ‘iPad 3′. Instead it’s either ‘the new iPad’ or ‘iPad (third-generation’). It’s a little silly but it’s Apple’s product to name as it sees fit.

However, it does make the news that Apple is now demanding ownership of the domain more interesting than it would have otherwise been. According to Domain Name Wire, Apple has filed a Uniform Dispute Resolution Policy (UDRP) case with World Intellectual Property Organization (WIPO). On the other side of the fight for the name is Global Access, a company based in the Isle Of Man that has been the subject of similar legal challenges in the past.

Global Access hasn’t ever done anything with the domain despite registering it in January 2010. And that may be an important factor in determining Apple’s claim of ownership.

Interestingly Apple doesn’t own the domain either. But it appears to not have any case for ownership of that particular domain because rather than merely being parked it’s actually got some content on it. The content is nothing more than an image and an ominous COMING SOON notice that has reportedly been there for quite some time, but that doesn’t matter, apparently.

This is a strange case because it’s Apple claiming ownership for a domain that references a product that doesn’t exist. The company has a right to control its brand, of course, but are there really that many people typing directly into their browser’s address bar and finding a parked domain instead? Wouldn’t they then simply search for “iPad 3″ and end up on instead? It all seems a little, well, pointless.

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